Words by Lon Mok | Photos by Erik Ruggels & Lon Mok
HRE Wheels is globally recognized as one of the top wheel brands in the world. They are among the small list of A-list wheel companies. The major difference between HRE and the other companies on that list, is that HRE specializes in custom wheels rather than production off the shelf wheels.
For the last several years, HRE Wheels has opened the doors to their facility to show everyone how their wheels are created and how a proper wheel should be made and engineered. Alan Peltier, President of HRE, takes attendees on a tour of the facility. There truly is something special about the magical wheels created out of this facility. We have had several years of inside experience with what happens within, and it really is magic. In our personal opinion, the artisans that handle the brushed/polished finishes are simply artists. This is the car enthusiasts Happiest place on earth!
Line up of Lamborghini’s by Ogara Coach Company La Jolla.
This year the BIG-EURO booth featured Joey of RWB LA’s Porsche 993 widebody, BMW E30 M3, (2) original Morris Mini Cooper, Audi S3 on HRE FF01, Rebel Rooks Porsche 996 and a Porsche 930 Turbo.
Part of the Open House includes a full collection of vendors. Our friends at CarNinja had a full showcase of cars on display. JMPG Garage brought out an entourage of amazing vehicles, we counted about a dozen including one of the Morris Mini Coopers featured in our booth.
This years event featured a raffle event with grand prizes including a set of custom forged HRE Wheels with a set of Pirelli tires and their 2nd grand prize was a set of HRE FlowForm wheels with a set of Toyo Tires. 100% of the proceeds will go to Motor4Toys for the last 12 years helped under privileged children. M4T simply is an amazing charity! Expect event coverage later this year.
This Bentley Continential convertible by Wheels Boutique was spectacular! So elegant and classy on a set of HRE P103 in brushed titanium finish.
Marco Svizzero brought his 1M3 and his E92 M3 down from the bay area to showcase alongside the Targa Trophy lineup.
This year Gold Rush Rally made a parade entrance into the event bringing along several $1 million dollar vehicles. Including a Porsche 918 Hybrid, couple Bugatti Veyrons and a Pagani Huayra among a full lineup of Ferrari s and Lamborghini s.
This Draken Spyder looked amazing. It featured an LS1 motor on a go-kart like chassis. They sourced HRE Wheels to make a custom set of wheels for this rolling monster.
HRE Wheels has truly made an annual event worthy of all car enthusiasts. The Registered showcar parking even included a limited edition HRE t-shirt. There was so much to see at this years HRE Open House, just wasn’t enough time to see it all. Special thanks to the HRE staff for making this happen. Can’t wait til next year!